{"id":8392,"date":"2019-09-05T10:47:57","date_gmt":"2019-09-05T08:47:57","guid":{"rendered":"https:\/\/aldente-entertainment.com\/?page_id=8392"},"modified":"2025-11-17T12:19:09","modified_gmt":"2025-11-17T11:19:09","slug":"siemens-mintfluencer","status":"publish","type":"page","link":"https:\/\/aldente-entertainment.com\/en\/corporate-films\/recruiting-film\/siemens-mintfluencer\/","title":{"rendered":"Siemens \/ Mintfluencer"},"content":{"rendered":"

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\n\t\t\"Siemens\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t<\/g>\n\t\t\t\t<\/svg>\n\t\t\t<\/span>\n\t\t<\/a>\n\t<\/div>[\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=”20px”][vc_column_text]<\/p>\n

Client: <\/strong>Siemens<\/p>\n

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Project:\u00a0<\/strong>Recruitment video<\/p>\n

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Year: <\/strong>2019<\/p>\n

[\/vc_column_text][vc_separator css=”.vc_custom_1637757422696{padding-top: 20px !important;padding-bottom: 20px !important;}”][vc_row_inner][vc_column_inner width=”5\/6″][vc_custom_heading text=”SIEMENS
\nMINTfluencer” use_theme_fonts=”yes” css=”” el_class=”h2″]

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TASK<\/strong>:<\/h3>\n

Al Dente created a concept which works as a base for a whole campaign for SIEMENS. Basically it\u2019s about the influencer topic as marketing tool to attract young people. The main object is to arouse their interest in the field of technology (\u201cSTEM\u201d = \u201cMINT\u201d in german).<\/p>\n

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CONCEPT<\/strong>:<\/h3>\n

That\u2019s how the term \u201cMINTfluencer\u201d was born. The creation of a word connecting instagram and technology. The topic is being taken with a lot of humor in order to address the target group with something they can relate to in an ironic way. At the same time they get information about why people choose technology as their career.<\/p>\n

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IMPLEMENTATION:<\/strong><\/h3>\n

We\u2019ve been shooting in Munich and Berlin with four girls working at SIEMENS. Each of them got a clich\u00e9 kind of influencer charakter: \u00a0The Beauty-Queen, the fashion icon, Do-it-yourself-artist and Foodblogger. The other side is the girls\u2019 reality at SIEMENS we shooted at the SIEMENS headquarter.<\/p>\n

[\/vc_column_text]\t\t<\/div>\n\t<\/div>\n<\/div><\/div>[\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=”100″][vc_custom_heading text=”Social Media Kampagne + Content” font_container=”tag:h2|text_align:center” use_theme_fonts=”yes” css=”” el_class=”h2″][vc_empty_space height=”20px”]

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Mintfluencer Game-Checker-2000 al dente entertainment filmproduktion<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t\t
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Making of Mintfluencer Lorenz auf der Gasturbine al dente entertainment filmproduktion<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t\t
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Making of Mintfluencer Patrick al dente entertainment filmproduktion<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t\t
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Mintfluencerin Multipli-Carla al dente entertainment filmproduktion<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t\t
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Making of Mintfluencerin Beate wird zu Nelly Newton al dente entertainment filmproduktion<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t\t
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Mintfluencerin Nelly-Newton al dente entertainment filmproduktion<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t\t
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Mintfluencer Kurven-Paule al dente entertainment filmproduktion<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t\t
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Mintfluencer Die-Faust al dente entertainment filmproduktion<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t\t
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Mintfluencer Cal-Coolator al dente entertainment filmproduktion<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n<\/div>[vc_empty_space height=”20px”][vc_empty_space height=”20px”][\/vc_column][\/vc_row][vc_row full_width=”stretch_row_content” css=”.vc_custom_1751459820891{padding-right: 15% !important;padding-left: 15% !important;}”][vc_column][vc_row_inner content_text_aligment=”center”][vc_column_inner][vc_empty_space height=”100″][vc_custom_heading text=”Similar projects” font_container=”tag:h2|text_align:center” use_theme_fonts=”yes” css=”” el_class=”h2″][vc_column_text]<\/p>\n

Click here for similar projects<\/p>\n

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\n
\"Avantgarde<\/a><\/div>

Avantgarde Experts \/ Totally authentic<\/a><\/h3>
[vc_row full_width=\"stretch_row_content_no_spaces\" content_text_aligment=\"center\" anchor=\"cover\" el_class=\"cover\"][vc_column][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=\"20px\"][vc_column_text]\r\n\r\nCustomer: Avantgarde Experts\r\n\r\n[\/vc_column_text][vc_column_text]\r\n\r\nProject...<\/div><\/div>\n
\"SAP<\/a><\/div>

SAP Family \/ Don't apply!<\/a><\/h3>
[vc_row full_width=\"stretch_row_content_no_spaces\" content_text_aligment=\"center\" anchor=\"cover\" el_class=\"cover\"][vc_column][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=\"20px\"][vc_column_text]Customer: SAP Family[\/vc_column_text][vc_column_text]Project...<\/div><\/div>\n
\"Siemens<\/a><\/div>

Siemens PDP \/ Recruitment video<\/a><\/h3>
[vc_row full_width=\"stretch_row_content_no_spaces\" content_text_aligment=\"center\" anchor=\"cover\" el_class=\"cover\"][vc_column][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=\"20px\"][vc_column_text]\r\n\r\nClient: Siemens\r\n\r\n[\/vc_column_text][vc_column_text]\r\n\r\nProject:\u00a0 ...<\/div><\/div>\n\n<\/div>[\/vc_column_text][vc_empty_space][vc_column_text css=””]<\/p>\n
SHOW ALL RECRUITING FILMS<\/a><\/h5>\n

[\/vc_column_text][vc_empty_space height=”100px”][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_section full_width=”stretch_row” css=”.vc_custom_1748609275497{background-image: url(https:\/\/aldente-entertainment.com\/wp-content\/uploads\/2025\/05\/Verlauf-AlDente-Filmagentur.png?id=27421) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_row full_width=”stretch_row_content_no_spaces” css=”.vc_custom_1747651640323{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}” el_class=”parent-container”][vc_column width=”1\/12″][\/vc_column][vc_column width=”10\/12″ offset=”vc_hidden-md vc_hidden-sm vc_hidden-xs”][vc_row_inner content_placement=”middle” el_class=”parent-container” css=”.vc_custom_1745501822647{margin-right: 8% !important;margin-left: -5% !important;}”][vc_column_inner width=”1\/2″ css=”.vc_custom_1747651662130{margin-top: -70px !important;padding-bottom: 10px !important;background-image: url(https:\/\/aldente-entertainment.com\/wp-content\/uploads\/2025\/04\/Hintergrund-2.png?id=24988) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: contain !important;}”][vc_single_image image=”27416″ img_size=”large” css=””][\/vc_column_inner][vc_column_inner width=”1\/2″][vc_custom_heading text=”Is your project ready for
\nAl Dente?” font_container=”tag:p|text_align:right|color:%23FFFFFF|line_height:1.2″ google_fonts=”font_family:Montserrat%3Aregular%2C700|font_style:700%20bold%20regular%3A700%3Anormal” css=”” el_class=”headline”][vc_empty_space height=”20″][vc_column_text css=”” el_class=”montserrat-text”]<\/p>\n

+ 49 89 1897 0771 \u00a0 \u00a0 \u00a0beratung@aldente.biz<\/a><\/p>\n

[\/vc_column_text][vc_empty_space height=”70″]\n Let's talk!<\/span>\n <\/a>[vc_empty_space height=”50″][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=”1\/12″][\/vc_column][\/vc_row][vc_row full_width=”stretch_row_content_no_spaces” css=”.vc_custom_1747650266924{margin-top: -20px !important;padding-top: 20px !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}” el_class=”parent-container”][vc_column offset=”vc_hidden-lg vc_hidden-xs”][vc_row_inner content_placement=”middle” el_class=”parent-container” css=”.vc_custom_1747645157729{margin-top: -50px !important;margin-right: 30px !important;margin-left: 30px !important;}”][vc_column_inner][vc_custom_heading text=”Is your project ready for
\nAl Dente?” font_container=”tag:p|text_align:center|color:%23FFFFFF|line_height:1.2″ google_fonts=”font_family:Montserrat%3Aregular%2C700|font_style:700%20bold%20regular%3A700%3Anormal” css=”” el_class=”headline”][vc_empty_space height=”20″][vc_column_text css=”” el_class=”montserrat-text”]<\/p>\n

+ 49 89 1897 0771 \u00a0 \u00a0 \u00a0beratung@aldente.biz<\/a><\/p>\n

[\/vc_column_text][vc_empty_space height=”60″]\n Let's talk!<\/span>\n <\/a>[vc_empty_space height=”50″][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row full_width=”stretch_row_content_no_spaces” css=”.vc_custom_1747650411260{margin-top: -60px !important;padding-top: 20px !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}” el_class=”parent-container”][vc_column offset=”vc_hidden-lg vc_hidden-md vc_hidden-sm”][vc_row_inner content_placement=”middle” el_class=”parent-container” css=”.vc_custom_1747645157729{margin-top: -50px !important;margin-right: 30px !important;margin-left: 30px !important;}”][vc_column_inner][vc_custom_heading text=”Is your project ready for
\nAl Dente?” font_container=”tag:p|text_align:center|color:%23FFFFFF|line_height:1.2″ google_fonts=”font_family:Montserrat%3Aregular%2C700|font_style:700%20bold%20regular%3A700%3Anormal” css=”” el_class=”headline”][vc_empty_space height=”10″][vc_column_text css=”” el_class=”montserrat-text”]<\/p>\n

+ 49 89 1897 0771
\nberatung@aldente.biz<\/a><\/p>\n

[\/vc_column_text][vc_empty_space height=”80″]\n Let's talk!<\/span>\n <\/a>[\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][\/vc_section]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row full_width=”stretch_row_content_no_spaces” content_text_aligment=”center” anchor=”cover” el_class=”cover”][vc_column][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=”20px”][vc_column_text] Client: Siemens [\/vc_column_text][vc_column_text] Project:\u00a0Recruitment video [\/vc_column_text][vc_column_text] Year: 2019 [\/vc_column_text][vc_separator css=”.vc_custom_1637757422696{padding-top: 20px […]<\/p>\n","protected":false},"author":4,"featured_media":9920,"parent":29609,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"content-type":"","footnotes":""},"class_list":["post-8392","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"\nDie Mintfluencer-Kampagne f\u00fcr Siemens - Von Al Dente Entertainment<\/title>\n<meta name=\"description\" content=\"Influencer oder Mintfluencer? F\u00fcr Siemens haben wir eine Kampagne entwickelt, die auf den Influencer-Hype aufbaut, aber noch einen Schritt weiter geht! \u25ba\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/aldente-entertainment.com\/en\/corporate-films\/recruiting-film\/siemens-mintfluencer\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Die Mintfluencer-Kampagne f\u00fcr Siemens - Von Al Dente Entertainment\" \/>\n<meta property=\"og:description\" content=\"Influencer oder Mintfluencer? 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