{"id":8589,"date":"2019-09-06T14:52:32","date_gmt":"2019-09-06T12:52:32","guid":{"rendered":"https:\/\/aldente-entertainment.com\/?page_id=8589"},"modified":"2025-11-17T12:03:58","modified_gmt":"2025-11-17T11:03:58","slug":"elbike-crowdfunding","status":"publish","type":"page","link":"https:\/\/aldente-entertainment.com\/en\/corporate-films\/video-content-marketing\/elbike-crowdfunding\/","title":{"rendered":"Elbike \/ Crowdfunding"},"content":{"rendered":"

[vc_row full_width=”stretch_row_content_no_spaces” content_text_aligment=”center” anchor=”cover” el_class=”cover”][vc_column]

\n\t
\n\t\t\"Elbike\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t<\/g>\n\t\t\t\t<\/svg>\n\t\t\t<\/span>\n\t\t<\/a>\n\t<\/div>[\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=”20px”][vc_column_text]<\/p>\n

Client: <\/strong>ElBike<\/p>\n

[\/vc_column_text][vc_column_text]<\/p>\n

Project: <\/strong> Video Content Marketing<\/p>\n

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Year: <\/strong>2017<\/p>\n

[\/vc_column_text][vc_separator css=”.vc_custom_1637757422696{padding-top: 20px !important;padding-bottom: 20px !important;}”][vc_row_inner][vc_column_inner width=”5\/6″][vc_custom_heading text=”Elbike
\nCrowdfunding Kickstarter Campaign” use_theme_fonts=”yes” css=”” el_class=”h2″]

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TASK<\/strong>:<\/h3>\n

Mike Glaser created Urbike, a known brand for individual bicycles in Munich. Now he wants to take the e-bike market with a special kickstarter campaign and the \u201cElbike\u201d.<\/p>\n

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CONCEPT<\/strong>:<\/h3>\n

The idea is to make different people try the bike. Using personal statements, the founder Mike Glaser is in the spotlight. He is looking for honest and open people to try the Elbike in the streets of Munich and to tell their opinion. A highlight is a selfie cam to capture the peoples\u2019 first reactions riding the bike.<\/p>\n

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IMPLEMENTATION:<\/strong><\/h3>\n

In one day we shot at different locations in Munich as well as Mikes shop. The shots of the bike were taken using an e-transport bike.<\/p>\n

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SUCCESS<\/strong>:<\/h3>\n

The campaign with a budget of 30.000 Euro was a huge success and happened to generate half a million euro of investments. Another proof for us that honest and authentic films work.<\/p>\n

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LINKS<\/strong>:<\/h3>\n

Homepage LMU M\u00fcnchen<\/a><\/p>\n

LMU Facebook<\/a><\/p>\n

YouTube<\/a><\/p>\n

[\/vc_column_text]\t\t<\/div>\n\t<\/div>\n<\/div><\/div>[\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=”100″][vc_custom_heading text=”More Video Content” font_container=”tag:h2|text_align:center” use_theme_fonts=”yes” css=”” el_class=”h2″][vc_empty_space height=”20px”]

\n\t
\n\t\t\"ElBike-Kickstarter-Teaser\"\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t<\/g>\n\t\t\t\t<\/svg>\n\t\t\t<\/span>\n\t\t<\/a>\n\t<\/div>[\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=”100″][vc_custom_heading text=”Making Of” font_container=”tag:h2|text_align:center” use_theme_fonts=”yes” css=”” el_class=”h2″][vc_empty_space height=”20px”][vc_row_inner gap=”15″][vc_column_inner width=”2\/3″]
\n
\n \n \"elbike-didi <\/a>\n <\/div>\n<\/div>[\/vc_column_inner][vc_column_inner width=”1\/3″]
\n
\n \n \"elbike\t \t\t\t\t\t
Detailshot<\/div>\n\t\t\t\t <\/a>\n <\/div>\n<\/div>
\n
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Der Porsche unter den Fahrr\u00e4dern<\/div>\n\t\t\t\t <\/a>\n <\/div>\n<\/div>[\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row full_width=”stretch_row_content” css=”.vc_custom_1751535751900{padding-right: 15% !important;padding-left: 15% !important;}”][vc_column][vc_row_inner content_text_aligment=”center”][vc_column_inner][vc_empty_space height=”100″][vc_custom_heading text=”Similar projects” font_container=”tag:h2|text_align:center” use_theme_fonts=”yes” css=”” el_class=”h2″][vc_column_text]<\/p>\n

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VIEW ALL VIDEO CONTENT MARKETING VIDEOS<\/a><\/h5>\n

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[\/vc_column_text][vc_empty_space height=”70″]\n Let's talk!<\/span>\n <\/a>[vc_empty_space height=”50″][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=”1\/12″][\/vc_column][\/vc_row][vc_row full_width=”stretch_row_content_no_spaces” css=”.vc_custom_1747650266924{margin-top: -20px !important;padding-top: 20px !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}” el_class=”parent-container”][vc_column offset=”vc_hidden-lg vc_hidden-xs”][vc_row_inner content_placement=”middle” el_class=”parent-container” css=”.vc_custom_1747645157729{margin-top: -50px !important;margin-right: 30px !important;margin-left: 30px !important;}”][vc_column_inner][vc_custom_heading text=”Is your project ready for
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[\/vc_column_text][vc_empty_space height=”60″]\n Let's talk!<\/span>\n <\/a>[vc_empty_space height=”50″][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row full_width=”stretch_row_content_no_spaces” css=”.vc_custom_1747650411260{margin-top: -60px !important;padding-top: 20px !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}” el_class=”parent-container”][vc_column offset=”vc_hidden-lg vc_hidden-md vc_hidden-sm”][vc_row_inner content_placement=”middle” el_class=”parent-container” css=”.vc_custom_1747645157729{margin-top: -50px !important;margin-right: 30px !important;margin-left: 30px !important;}”][vc_column_inner][vc_custom_heading text=”Is your project ready for
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[\/vc_column_text][vc_empty_space height=”80″]\n Let's talk!<\/span>\n <\/a>[\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][\/vc_section]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row full_width=”stretch_row_content_no_spaces” content_text_aligment=”center” anchor=”cover” el_class=”cover”][vc_column][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=”20px”][vc_column_text] Client: ElBike [\/vc_column_text][vc_column_text] Project: Video Content Marketing [\/vc_column_text][vc_column_text] Year: 2017 [\/vc_column_text][vc_separator […]<\/p>\n","protected":false},"author":4,"featured_media":7985,"parent":29633,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"content-type":"","footnotes":""},"class_list":["post-8589","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"\nElbike - Crowdfunding Kickstarter Campaign \/\/ Al Dente Entertainment<\/title>\n<meta name=\"description\" content=\"Mike Glaser created Urbike, a known brand for individual bicycles in Munich. 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