Privacy policy
We are very pleased about your interest in our company. Data protection is a particularly high priority for the management of Al Dente Entertainment. The use of the Al Dente Entertainment website is generally possible without any indication of personal data. However, if a data subject wishes to use special services of our company via our website, processing of personal data may be necessary. If the processing of personal data is necessary and there is no legal basis for such processing, we generally obtain the consent of the data subject.
The processing of personal data, such as the name, address, email address or telephone number of a data subject, is always carried out in accordance with the General Data Protection Regulation and in accordance with the country-specific data protection regulations applicable to Al Dente Entertainment. By means of this data protection declaration, our company would like to inform the public about the type, scope and purpose of the personal data collected, used and processed by us. Furthermore, data subjects are informed about the rights to which they are entitled by means of this data protection declaration.
As the controller, Al Dente Entertainment has implemented numerous technical and organisational measures to ensure the most complete protection possible of personal data processed via this website. Nevertheless, Internet-based data transmissions can generally have security gaps, so that absolute protection cannot be guaranteed. For this reason, every data subject is free to transmit personal data to us by alternative means, for example by telephone.
1. Definitions
The data protection declaration of Al Dente Entertainment is based on the terms used by the European legislator for the issuance of the General Data Protection Regulation Article 4 (GDPR).
2. Name and address of the controller
The controller within the meaning of the General Data Protection Regulation, other data protection laws applicable in the member states of the European Union and other provisions of a data protection nature is:
Al Dente Entertainment
Friedrichstraße 2
80801 Munich
Germany
Phone: 089/18970771
E-mail: datenschutz@aldente.biz
Website: www.aldente-entertainment.com
3. Cookies
The websites of Al Dente Entertainment use cookies. Cookies are text files that are stored on a computer system via an internet browser.
Many websites and servers use cookies. Many cookies contain a so-called cookie ID. A cookie ID is a unique identifier of the cookie. It consists of a string of characters through which websites and servers can be assigned to the specific Internet browser in which the cookie was stored. This allows the websites and servers visited to distinguish the individual browser of the data subject from other Internet browsers that contain other cookies. A particular internet browser can be recognized and identified via the unique cookie ID.
By using cookies, Al Dente Entertainment can provide users of this website with more user-friendly services that would not be possible without the setting of cookies.
A cookie can be used to optimise the information and offers on our website in the interests of the user. As mentioned above, cookies allow us to recognise the users of our website. The purpose of this recognition is to make it easier for users to use our website. For example, the user of a website that uses cookies does not have to re-enter their login details each time they visit the website, because this is done by the website and the cookie stored on the user’s computer system. Another example is the cookie of a shopping cart in the online shop. The online shop remembers the items that a customer has placed in the virtual shopping cart via a cookie.
The data subject can prevent the setting of cookies by our website at any time by means of an appropriate setting of the Internet browser used and thus permanently object to the setting of cookies. Furthermore, cookies that have already been set can be deleted at any time via an Internet browser or other software programs. This is possible in all common Internet browsers. If the data subject deactivates the setting of cookies in the Internet browser used, not all functions of our website may be fully usable.
4. Collection of general data and information
The Al Dente Entertainment website collects a series of general data and information every time a data subject or automated system accesses the website. This general data and information is stored in the log files of the server. The following can be recorded: (1) browser types and versions used, (2) the operating system used by the accessing system, (3) the website from which an accessing system reaches our website (so-called referrers), (4) the sub-websites that are accessed via an accessing system on our website, (5) the date and time of access to the website, (6) an Internet protocol address (IP address), (7) the Internet service provider of the accessing system and (8) other similar data and information that serves to avert danger in the event of attacks on our information technology systems.
When using this general data and information, Al Dente Entertainment does not draw any conclusions about the data subject. Rather, this information is required in order to (1) deliver the content of our website correctly, (2) to optimise the content of our website and the advertising for it, (3) to ensure the long-term functionality of our information technology systems and the technology of our website, and (4) to provide law enforcement authorities with the information necessary for criminal prosecution in the event of a cyber attack. This anonymously collected data and information is therefore evaluated by Al Dente Entertainment on the one hand statistically and on the other hand with the aim of increasing data protection and data security in our company in order to ultimately ensure an optimal level of protection for the personal data processed by us. The anonymous data of the server log files are stored separately from all personal data provided by a data subject.
5. Purposes of processing
5a) Possibility of contact via the website
Due to legal regulations, the website of Al Dente Entertainment contains information that enables quick electronic contact with our company as well as direct communication with us, which also includes a general address of the so-called electronic mail (e-mail address). If a data subject contacts the controller by e-mail or via a contact form, the personal data transmitted by the data subject will be automatically stored. Such personal data provided on a voluntary basis by a data subject to the controller will be stored for the purposes of processing or contacting the data subject. This personal data will not be passed on to third parties.
5b) Comment function in the blog on the website
Al Dente Entertainment offers users the opportunity to leave individual comments on individual blog posts on a blog located on the website of the data controller. A blog is a portal run on a website, usually publicly accessible, in which one or more people, who are called bloggers or web bloggers, can post articles or write down thoughts in so-called blog posts. The blog posts can usually be commented on by third parties. If a data subject leaves a comment in the blog published on this website, information on the time of comment entry and the user name (pseudonym) chosen by the data subject will be stored and published in addition to the comments left by the data subject. In addition, the IP address assigned by the Internet Service Provider (ISP) to the data subject is also logged. This storage of the IP address is carried out for security reasons and in the event that the data subject violates the rights of third parties or posts illegal content by submitting a comment. The storage of this personal data is therefore in the Controller’s own interest, so that he could exculpate himself in the event of a violation of the law. There will be no disclosure of these collected personal data to third parties, unless such disclosure is required by law or serves the legal defence of the controller.
5c) Legitimate interest for the processing of contact data
The processing of personal data (email address, telephone number, surname and first name) is absolutely necessary for Al Dente Entertainment for the initiation, implementation and termination of a legal or quasi-legal relationship with the person concerned. This data is also the basis of Al dente Entertainment’s business success, which must aim at direct contact with decision-makers and movers and shakers in marketing and communication.
Specifically, data is processed for:
- Processing of inquiries
- Preparation of offers
- Performance of the contract
- Dispatches with information about current topics/products
- Building business relationships
5d) Data protection for applications and in the application process
The controller collects and processes the personal data of applicants for the purpose of handling the application process. Processing may also be carried out by electronic means. This is particularly the case if an applicant submits corresponding application documents to the controller by electronic means, for example by e-mail or via a web form located on the website. If the controller concludes an employment contract with an applicant, the transmitted data will be stored for the purpose of processing the employment relationship in compliance with the statutory provisions. If the controller does not conclude an employment contract with the applicant, the application documents will be automatically deleted two months after notification of the rejection decision, provided that deletion does not conflict with any other legitimate interests of the controller. Other legitimate interest in this sense is, for example, a burden of proof in proceedings under the General Equal Treatment Act (AGG).
6. Routine deletion and blocking of personal data
The controller processes and stores personal data of the data subject only for the period necessary to achieve the purpose of storage or if this has been provided for by the European legislator or another legislator in laws or regulations to which the controller is subject.
If the purpose of storage ceases to apply or if a storage period prescribed by the European legislator or another competent legislator expires, the personal data will be routinely blocked or deleted in accordance with the statutory provisions.
7. Rights of the data subject
a) Right to confirmation
Every data subject has the right granted by the European legislator to obtain confirmation from the controller as to whether personal data concerning him or her is being processed. If a data subject wishes to exercise this right of confirmation, he or she may contact an employee of the controller at any time.
b) Right to information
Every person affected by the processing of personal data has the right, granted by the European legislature to obtain information about the personal data stored about him or her and a copy of this information from the controller at any time, free of charge.
In addition, the data subject has the right to know whether personal data has been transferred to a third country or to an international organisation. If this is the case, the data subject shall also have the right to obtain information on the appropriate safeguards in connection with the transfer.
If a data subject wishes to exercise this right of access, he or she may contact an employee of the controller at any time.
c) Right to rectification
Every person affected by the processing of personal data has the right granted by the European legislator to request the rectification of inaccurate personal data concerning him or her without undue delay. Furthermore, the data subject has the right to request the completion of incomplete personal data, including by means of a supplementary statement, taking into account the purposes of the processing.
If a data subject wishes to exercise this right of rectification, he or she may contact an employee of the controller at any time.
d) Right to erasure (right to be forgotten)
Every person affected by the processing of personal data has the right, granted by the European legislator for directives and regulations, to obtain from the controller the erasure of personal data concerning him or her without undue delay.
If a data subject wishes to request the deletion of personal data stored by Al Dente Entertainment, he or she may contact an employee of the controller at any time. The employee of Al Dente Entertainment will arrange for the deletion request to be complied with immediately.
If the personal data has been made public by Al Dente Entertainment and our company, as the controller, is obliged to delete the personal data in accordance with Article 17 (1) of the GDPR, Al Dente Entertainment shall take appropriate measures, including technical measures, taking into account the available technology and the costs of implementation, in order to inform other data controllers who process the published personal data, inform the data subject that the data subject has requested from those other data controllers the deletion of all links to, or copies or replications of, such personal data, to the extent that the processing is not necessary. The employee of Al Dente Entertainment will arrange the necessary measures in individual cases.
e) Right to restriction of processing
Every person affected by the processing of personal data has the right granted by the European legislator to demand that the controller restrict the processing.
If a data subject wishes to request the restriction of personal data stored by Al Dente Entertainment, he or she can contact an employee of the controller at any time. The employee of Al Dente Entertainment will arrange for the restriction of processing.
f) Right to data portability
Every person affected by the processing of personal data has the right granted by the European legislator to receive the personal data concerning him or her, which have been provided by the data subject to a controller, in a structured, commonly used and machine-readable format. It also has the right to transmit these data to another controller without hindrance from the controller to whom the personal data has been provided, provided that the processing is based on consent pursuant to Article 6(1)(a) of the GDPR or Article 9(2)(a) of the GDPR or on a contract pursuant to Article 6(1)(b) of the GDPR and the processing is carried out by automated means, provided that the processing is not necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in the Controller.
Furthermore, when exercising his or her right to data portability pursuant to Art. 20 (1) GDPR, the data subject has the right to obtain that the personal data be transferred directly from one controller to another controller, insofar as this is technically feasible and provided that the rights and freedoms of other persons are not adversely affected.
To assert the right to data portability, the data subject may contact an employee of Al Dente Entertainment at any time.
g) Right to object
Every person affected by the processing of personal data has the right granted by the European legislature to object, on grounds relating to his or her particular situation, at any time to the processing of personal data concerning him or her on the basis of Article 6(1)(e) or (f) of the GDPR. This also applies to profiling based on these provisions.
Al Dente Entertainment will no longer process the personal data in the event of an objection, unless we can demonstrate compelling legitimate grounds for the processing which override the interests, rights and freedoms of the data subject, or the processing serves to establish, exercise or defend legal claims.
If Al Dente Entertainment processes personal data for direct marketing purposes, the data subject has the right to object at any time to processing of personal data concerning him or her for such marketing. This also applies to profiling, insofar as it is related to such direct advertising. If the data subject objects to Al Dente Entertainment processing for direct marketing purposes, Al Dente Entertainment will no longer process the personal data for these purposes.
In addition, the data subject has the right to object, on grounds relating to his or her particular situation, to the processing of personal data concerning him or her carried out by Al Dente Entertainment for scientific or historical research purposes or for statistical purposes pursuant to Art. 89 (1) GDPR, unless such processing is necessary for the performance of a task carried out in the public interest.
To exercise the right to object, the data subject may contact any Al Dente Entertainment employee or any other employee directly. The data subject is also free to exercise his or her right to object to the use of information society services by means of automated procedures using technical specifications, notwithstanding Directive 2002/58/EC.
h) Right to revoke consent under data protection law
Every person affected by the processing of personal data has the right granted by the European legislator to withdraw consent to the processing of personal data at any time.
If the data subject wishes to exercise his or her right to withdraw consent, he or she may contact an employee of the controller at any time.
8. Data protection provisions for the use and use of Facebook
The controller has integrated components of the company Facebook on this website. Facebook is a social network.
A social network is a social meeting place operated on the Internet, an online community that usually allows users to communicate with each other and interact in virtual space. A social network can serve as a platform for sharing opinions and experiences, or it allows the internet community to provide personal or business-related information. Facebook allows users of the social network to create private profiles, upload photos and network via friend requests, among other things.
Facebook’s operating company is Facebook, Inc., 1 Hacker Way, Menlo Park, CA 94025, USA. If a data subject lives outside the USA or Canada, the controller of personal data is Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.
Each time one of the individual pages of this website, which is operated by the controller and on which a Facebook component (Facebook plug-in) has been integrated, the Internet browser on the information technology system of the data subject is automatically prompted by the respective Facebook component to download a representation of the corresponding Facebook component from Facebook. A complete overview of all Facebook plug-ins can be found at https://developers.facebook.com/docs/plugins/?locale=de_DE. As part of this technical procedure, Facebook receives information about which specific subpage of our website is visited by the data subject.
If the data subject is logged in to Facebook at the same time, Facebook recognises which specific subpage of our website the data subject is visiting every time the data subject accesses our website and for the entire duration of the respective stay on our website. This information is collected by the Facebook component and assigned by Facebook to the respective Facebook account of the data subject. If the data subject clicks on one of the Facebook buttons integrated on our website, such as the “Like” button, or if the data subject submits a comment, Facebook assigns this information to the personal Facebook user account of the data subject and stores this personal data.
Facebook always receives information via the Facebook component that the data subject has visited our website if the data subject is logged in to Facebook at the same time as accessing our website; this takes place regardless of whether the data subject clicks on the Facebook component or not. If the data subject does not want this information to be transmitted to Facebook in this way, the data subject can prevent the transmission by logging out of his or her Facebook account before accessing our website.
Facebook’s published data policy, which can be accessed at https://de-de.facebook.com/about/privacy/, provides information on the collection, processing and use of personal data by Facebook. It also explains which setting options Facebook offers to protect the privacy of the data subject. In addition, various applications are available that make it possible to suppress data transmission to Facebook. Such applications can be used by the data subject to suppress data transmission to Facebook.
8a. Privacy Policy for the Use of Facebook Plugins (Like Button):
Plugins from the social network Facebook, provider Facebook Inc., 1 Hacker Way, Menlo Park, California 94025, USA, are integrated into our pages. You can recognize the Facebook plugins by the Facebook logo or the “Like” button on our site. An overview of the Facebook plugins can be found here: https://developers.facebook.com/docs/plugins/.
When you visit our pages, the plugin establishes a direct connection between your browser and the Facebook server. Facebook thus receives the information that you have visited our site with your IP address. If you click on the Facebook “Like” button while logged into your Facebook account, you can link the content of our pages to your Facebook profile. This allows Facebook to assign the visit to our pages to your user account. We would like to point out that we, as the provider of the pages, have no knowledge of the content of the transmitted data or its use by Facebook. You can find more information about this in Facebook’s privacy policy under https://de-de.facebook.com/policy.php.
If you do not want Facebook to be able to assign your visit to our pages to your Facebook user account, please log out of your Facebook user account.
9. Data protection provisions on the use of Google Analytics (with anonymization function)
The Controller has integrated the Google Analytics component (with anonymization function) on this website. Google Analytics is a web analytics service. Web analysis is the collection, collection and evaluation of data about the behaviour of visitors to websites. A web analysis service collects, among other things, data on the website from which a data subject came to a website (so-called referrers), which subpages of the website were accessed or how often and for how long a subpage was viewed. A web analysis is mainly used to optimize a website and for the cost-benefit analysis of Internet advertising.
The operating company of the Google Analytics component is Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.
The controller uses the addition “_gat._anonymizeIp” for web analysis via Google Analytics. By means of this addition, the IP address of the data subject’s Internet connection will be shortened and anonymized by Google if our website is accessed from a member state of the European Union or from another contracting state of the Agreement on the European Economic Area.
The purpose of the Google Analytics component is to analyse the flow of visitors to our website. Google uses the data and information obtained, among other things, to evaluate the use of our website, to compile online reports for us that show the activities on our website, and to provide other services related to the use of our website.
Google Analytics places a cookie on the data subject’s information technology system. What cookies are has already been explained above. By setting the cookie, Google is enabled to analyse the use of our website. Each time you visit one of the individual pages of this website, which is operated by the controller and on which a Google Analytics component has been integrated, the Internet browser on the information technology system of the data subject is automatically prompted by the respective Google Analytics component to transmit data to Google for the purpose of online analysis. As part of this technical process, Google becomes aware of personal data, such as the IP address of the data subject, which Google uses, among other things, to trace the origin of visitors and clicks and subsequently enables commission settlements.
The cookie is used to store personal information, such as the access time, the location from which access originated and the frequency of visits to our website by the data subject. Each time you visit our website, this personal data, including the IP address of the Internet connection used by the data subject, is transmitted to Google in the United States of America. This personal data is stored by Google in the United States of America. Google may pass on this personal data collected via the technical process to third parties.
The data subject can prevent the setting of cookies by our website, as already described above, at any time by means of a corresponding setting of the Internet browser used and thus permanently object to the setting of cookies. Such a setting of the Internet browser used would also prevent Google from placing a cookie on the data subject’s information technology system. In addition, a cookie already set by Google Analytics can be deleted at any time via the internet browser or other software programs.
Furthermore, the data subject has the option of objecting to and preventing the collection of data generated by Google Analytics relating to the use of this website as well as the processing of this data by Google. To do this, the data subject must download and install a browser add-on under the link https://tools.google.com/dlpage/gaoptout. This browser add-on informs Google Analytics via JavaScript that no data and information about visits to websites may be transmitted to Google Analytics. The installation of the browser add-on is considered a contradiction by Google. If the data subject’s information technology system is deleted, formatted or reinstalled at a later date, the data subject must reinstall the browser add-on in order to deactivate Google Analytics. If the browser add-on is uninstalled or deactivated by the data subject or another person who is attributable to his or her sphere of influence, there is the possibility of reinstalling or reactivating the browser add-on.
Further information and Google’s applicable privacy policy can be found at https://www.google.de/intl/de/policies/privacy/ and under https://www.google.com/analytics/terms/de.html. Google Analytics is https://www.google.com/intl/de_de/analytics/ explained in more detail under this link.
9a. Privacy Policy for the Use of Google +1:
Our pages use functions of Google +1. The provider is Google Inc., 1600 Amphitheatre Parkway Mountain View, CA 94043, USA.
Information collection and sharing: The Google +1 button allows you to publish information worldwide. The Google +1 button provides you and other users with personalized content from Google and our partners. Google stores both the information that you have +1 for a piece of content and information about the page you viewed when you clicked on +1. Your +1s may appear as clues along with your profile name and photo in Google services, such as search results or your Google profile, or elsewhere on websites and ads across the web.
Google records information about your +1 activity to improve Google services for you and others. To use the Google +1 button, you need a globally visible, public Google profile that must contain at least the name chosen for the profile. This name is used in all Google services. In some cases, this name can also replace another name that you used when sharing content with your Google Account. The identity of your Google profile may be shown to users who know your email address or have other identifying information about you.
Use of the information collected: In addition to the uses described above, the information you provide will be used in accordance with the applicable Google Privacy Policy. Google may publish aggregated statistics about users’ +1 activity or share them with users and partners, such as publishers, advertisers, or affiliated websites.
10. Privacy Policy on the Use and Use of Google Remarketing
The controller has integrated Google Remarketing services on this website. Google Remarketing is a function of Google AdWords that allows a company to display advertisements to Internet users who have previously been on the company’s website. The integration of Google Remarketing therefore allows a company to create user-related advertising and consequently display interest-relevant advertisements to the Internet user.
The operating company of the services of Google Remarketing is Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.
The purpose of Google Remarketing is to display interest-relevant advertising. Google Remarketing enables us to display advertisements via the Google advertising network or to have them displayed on other websites that are tailored to the individual needs and interests of Internet users.
Google Remarketing places a cookie on the data subject’s information technology system. What cookies are has already been explained above. By setting the cookie, Google will be able to recognize the visitor to our website if he or she subsequently accesses websites that are also members of the Google advertising network. With every visit to a website on which the Google Remarketing service has been integrated, the Internet browser of the data subject automatically identifies itself to Google. As part of this technical process, Google becomes aware of personal data, such as the user’s IP address or surfing behaviour, which Google uses to display interest-relevant advertising, among other things.
The cookie is used to store personal information, such as the websites visited by the data subject. Every time you visit our website, personal data, including the IP address of the Internet connection used by the data subject, is transmitted to Google in the United States of America. This personal data is stored by Google in the United States of America. Google may pass on this personal data collected via the technical process to third parties.
The data subject can prevent the setting of cookies by our website, as already described above, at any time by means of a corresponding setting of the Internet browser used and thus permanently object to the setting of cookies. Such a setting of the Internet browser used would also prevent Google from placing a cookie on the data subject’s information technology system. In addition, a cookie already set by Google Analytics can be deleted at any time via the internet browser or other software programs.
Furthermore, the data subject has the option of objecting to interest-based advertising by Google. To do this, the data subject must call up the link www.google.de/settings/ads from each of the Internet browsers used by him or her and make the desired settings there.
Further information and Google’s applicable privacy policy can be found at https://www.google.de/intl/de/policies/privacy/.
11. Data protection provisions on the use and use of Google AdWords
The controller has integrated Google AdWords on this website. Google AdWords is an internet advertising service that allows advertisers to place ads in Google’s search engine results as well as in the Google advertising network. Google AdWords allows an advertiser to pre-define certain keywords that will only be used to display an ad in Google’s search engine results when the user uses the search engine to retrieve a keyword-relevant search result. In the Google advertising network, the ads are distributed by means of an automatic algorithm and in compliance with the previously defined keywords on topic-relevant websites.
The operating company of the services of Google AdWords is Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.
The purpose of Google AdWords is to advertise our website by displaying interest-relevant advertising on the websites of third-party companies and in the search engine results of the Google search engine and by displaying third-party advertising on our website.
If a data subject reaches our website via a Google ad, a so-called conversion cookie is stored on the data subject’s information technology system by Google. What cookies are has already been explained above. A conversion cookie loses its validity after thirty days and is not used to identify the data subject. If the cookie has not yet expired, the conversion cookie is used to track whether certain subpages, such as the shopping cart from an online shop system, have been accessed on our website. The conversion cookie allows both us and Google to track whether a data subject who has reached our website via an AdWords ad has generated revenue, i.e. has completed or cancelled a purchase of goods.
The data and information collected through the use of the conversion cookie are used by Google to compile visit statistics for our website. These visit statistics are used by us to determine the total number of users who have been referred to us via AdWords ads, i.e. to determine the success or failure of the respective AdWords ad and to optimize our AdWords ads for the future. Neither our company nor other Google AdWords advertisers receive information from Google that could be used to identify the data subject.
The conversion cookie is used to store personal information, such as the websites visited by the data subject. Every time you visit our website, personal data, including the IP address of the Internet connection used by the data subject, is transmitted to Google in the United States of America. This personal data is stored by Google in the United States of America. Google may pass on this personal data collected via the technical process to third parties.
The data subject can prevent the setting of cookies by our website, as already described above, at any time by means of a corresponding setting of the Internet browser used and thus permanently object to the setting of cookies. Such a setting of the Internet browser used would also prevent Google from setting a conversion cookie on the data subject’s information technology system. In addition, a cookie already set by Google AdWords can be deleted at any time via the Internet browser or other software programs.
Furthermore, the data subject has the option of objecting to interest-based advertising by Google. To do this, the data subject must call up the link www.google.de/settings/ads from each of the Internet browsers used by him or her and make the desired settings there.
Further information and Google’s applicable privacy policy can be found at https://www.google.de/intl/de/policies/privacy/.
11a. Google AdWords and Google Conversion Tracking:
This website uses Google AdWords. AdWords is an online advertising program of Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, United States (“Google”).
As part of Google AdWords, we use so-called conversion tracking. When you click on an ad served by Google, a cookie is set for conversion tracking. Cookies are small text files that the Internet browser stores on the user’s computer. These cookies expire after 30 days and are not used to personally identify users. If the user visits certain pages of this website and the cookie has not yet expired, Google and we can recognize that the user has clicked on the ad and has been redirected to that page.
Each Google AdWords customer receives a different cookie. The cookies cannot be tracked through the websites of AdWords customers. The information collected using the conversion cookie is used to compile conversion statistics for AdWords customers who have opted for conversion tracking. Customers will see the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, they do not receive any information that can be used to personally identify users. If you do not wish to participate in tracking, you can object to this use by slightly deactivating the Google Conversion Tracking cookie via your Internet browser under User Settings. They will then not be included in the conversion tracking statistics.
The storage of “conversion cookies” is based on Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in the analysis of user behaviour in order to optimise both its website and its advertising.
You can find more information about Google AdWords and Google Conversion Tracking in Google’s privacy policy: https://www.google.de/policies/privacy/.
You can set your browser so that you are informed about the setting of cookies and only allow cookies in individual cases, exclude the acceptance of cookies in certain cases or in general, and activate the automatic deletion of cookies when you close the browser. If you disable cookies, the functionality of this website may be limited.
12. Privacy Policy on the Use and Use of Instagram
The controller has integrated components of the Instagram service on this website. Instagram is a service that qualifies as an audiovisual platform and allows users to share photos and videos and also to disseminate such data on other social networks.
The operating company of Instagram’s services is Instagram LLC, 1 Hacker Way, Building 14 First Floor, Menlo Park, CA, USA.
Each time you visit one of the individual pages of this website operated by the controller and on which an Instagram component (Insta button) has been integrated, the Internet browser on the information technology system of the data subject is automatically prompted by the respective Instagram component to download a representation of the corresponding component from Instagram. As part of this technical procedure, Instagram receives information about which specific subpage of our website is visited by the data subject.
If the data subject is logged in to Instagram at the same time, Instagram recognises which specific subpage the data subject is visiting every time the data subject accesses our website and for the entire duration of the respective stay on our website. This information is collected by the Instagram component and assigned by Instagram to the respective Instagram account of the data subject. If the data subject clicks on one of the Instagram buttons integrated on our website, the data and information transmitted with it will be assigned to the personal Instagram user account of the data subject and stored and processed by Instagram.
Instagram will always receive information via the Instagram component that the data subject has visited our website if the data subject is logged in to Instagram at the same time as accessing our website; this takes place regardless of whether the data subject clicks on the Instagram component or not. If the data subject does not want this information to be transmitted to Instagram in this way, the data subject can prevent the transfer by logging out of his or her Instagram account before accessing our website.
Further information and Instagram’s applicable data protection regulations can be found at https://help.instagram.com/155833707900388 and https://www.instagram.com/about/legal/privacy/.
13. Privacy Policy on the Use and Use of LinkedIn
The controller has integrated components of LinkedIn Corporation on this website. LinkedIn is an Internet-based social network that enables users to connect with existing business contacts and to make new business contacts. Over 400 million registered people use LinkedIn in more than 200 countries. This makes LinkedIn currently the largest platform for business contacts and one of the most visited websites in the world.
LinkedIn’s operating company is LinkedIn Corporation, 2029 Stierlin Court Mountain View, CA 94043, USA. LinkedIn Ireland, Privacy Policy Issues, Wilton Plaza, Wilton Place, Dublin 2, Ireland, is responsible for data protection matters outside the United States.
Every time we access our website that is equipped with a LinkedIn component (LinkedIn plug-in), this component causes the browser used by the data subject to download a corresponding representation of the LinkedIn component. More information about the LinkedIn plug-ins can be found at https://developer.linkedin.com/plugins. As part of this technical procedure, LinkedIn receives information about which specific subpage of our website is visited by the data subject.
If the data subject is logged in to LinkedIn at the same time, LinkedIn recognises which specific subpage of our website the data subject is visiting every time the data subject accesses our website and for the entire duration of the respective stay on our website. This information is collected by the LinkedIn component and assigned by LinkedIn to the respective LinkedIn account of the data subject. If the data subject clicks on a LinkedIn button integrated into our website, LinkedIn assigns this information to the personal LinkedIn user account of the data subject and stores this personal data.
LinkedIn always receives information via the LinkedIn component that the data subject has visited our website if the data subject is logged in to LinkedIn at the same time as accessing our website; this takes place regardless of whether the data subject clicks on the LinkedIn component or not. If the data subject does not want this information to be transmitted to LinkedIn in this way, the data subject can prevent the transmission by logging out of his LinkedIn account before accessing our website.
LinkedIn offers, among https://www.linkedin.com/psettings/guest-controls, the option of unsubscribing from e-mail messages, SMS messages and targeted ads, as well as managing ad settings. LinkedIn also uses partners such as Quantcast, Google Analytics, BlueKai, DoubleClick, Nielsen, Comscore, Eloqua and Lotame that may set cookies. Such cookies can be rejected under https://www.linkedin.com/legal/cookie-policy. LinkedIn’s applicable privacy policy is available at https://www.linkedin.com/legal/privacy-policy. LinkedIn’s Cookie Policy is available at https://www.linkedin.com/legal/cookie-policy.
14. Privacy Policy on the Use and Use of Twitter
The controller has integrated components of Twitter on this website. Twitter is a multilingual publicly accessible microblogging service on which users can publish and distribute so-called tweets, i.e. short messages limited to 280 characters. These short messages are available to everyone, including people who are not registered with Twitter. However, the tweets are also displayed to the so-called followers of the respective user. Followers are other Twitter users who follow a user’s tweets. Furthermore, Twitter enables a broad audience to be addressed via hashtags, links or retweets.
Twitter’s operating company is Twitter, Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA.
Each time you visit one of the individual pages of this website operated by the controller and on which a Twitter component (Twitter button) has been integrated, the Internet browser on the information technology system of the data subject is automatically prompted by the respective Twitter component to download a representation of the corresponding Twitter component from Twitter. Further information on the Twitter buttons can be found at https://about.twitter.com/de/resources/buttons. As part of this technical process, Twitter receives information about which specific subpage of our website is visited by the data subject. The purpose of the integration of the Twitter component is to enable our users to disseminate the content of this website, to make this website known in the digital world and to increase our visitor numbers.
If the data subject is logged in to Twitter at the same time, Twitter will recognise which specific subpage of our website the data subject is visiting every time the data subject calls up our website and for the entire duration of the respective stay on our website. This information is collected by the Twitter component and assigned by Twitter to the respective Twitter account of the data subject. If the data subject clicks on one of the Twitter buttons integrated on our website, the data and information transmitted with it will be assigned to the personal Twitter user account of the data subject and stored and processed by Twitter.
Twitter will always receive information via the Twitter component that the data subject has visited our website if the data subject is logged in to Twitter at the same time as accessing our website; this takes place regardless of whether the data subject clicks on the Twitter component or not. If the data subject does not want this information to be transmitted to Twitter in this way, the data subject can prevent the transmission by logging out of his Twitter account before accessing our website.
Twitter’s applicable privacy policy is available at https://twitter.com/privacy?lang=de.
15. Data protection provisions on the use and use of Xing
The controller has integrated components from Xing on this website. Xing is an Internet-based social network that enables users to connect with existing business contacts and to make new business contacts. Individual users can create a personal profile of themselves on Xing. For example, companies can create company profiles or publish job offers on Xing.
Xing is operated by XING SE, Dammtorstraße 30, 20354 Hamburg, Germany.
Each time one of the individual pages of this website operated by the controller and on which a Xing component (Xing plug-in) has been integrated, the Internet browser on the information technology system of the data subject is automatically prompted by the respective Xing component to download a representation of the corresponding Xing component from Xing. Further information on the Xing plug-ins can be found at https://dev.xing.com/plugins. As part of this technical procedure, Xing receives information about which specific subpage of our website is visited by the data subject.
If the data subject is logged in to Xing at the same time, Xing recognises which specific subpage of our website the data subject is visiting every time the data subject accesses our website and for the entire duration of the respective stay on our website. This information is collected by the Xing component and assigned to the respective Xing account of the data subject by Xing. If the data subject clicks on one of the Xing buttons integrated on our website, such as the “Share” button, Xing assigns this information to the personal Xing user account of the data subject and stores this personal data.
Xing always receives information via the Xing component that the data subject has visited our website if the data subject is logged in to Xing at the same time as accessing our website; this takes place regardless of whether the data subject clicks on the Xing component or not. If the data subject does not want this information to be transmitted to Xing in this way, the data subject can prevent the transmission by logging out of his or her Xing account before accessing our website.
The data protection provisions published by Xing, which can be accessed at https://www.xing.com/privacy, provide information on the collection, processing and use of personal data by Xing. In addition, Xing has published data protection information for the XING share button under https://www.xing.com/app/share?op=data_protection.
16. Data protection provisions for the use and use of YouTube
16. Data protection provisions for the use and use of YouTube
The controller has integrated components from YouTube on this website. YouTube is an Internet video portal that allows video publishers to post video clips free of charge and other users to view, rate and comment on them free of charge. YouTube allows the publication of all kinds of videos, which is why complete film and television programmes, as well as music videos, trailers or videos made by users themselves can be accessed via the Internet portal.
YouTube is operated by YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA. YouTube, LLC is a subsidiary of Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.
Each time one of the individual pages of this website, which is operated by the controller and on which a YouTube component (YouTube video) has been integrated, the Internet browser on the information technology system of the data subject is automatically prompted by the respective YouTube component to download a representation of the corresponding YouTube component from YouTube. More information about YouTube can be found at https://www.youtube.com/yt/about/de/. As part of this technical procedure, YouTube and Google receive information about which specific subpage of our website is visited by the data subject.
If the data subject is logged in to YouTube at the same time, YouTube recognises which specific subpage of our website the data subject is visiting when a subpage containing a YouTube video is accessed. This information is collected by YouTube and Google and assigned to the respective YouTube account of the data subject.
YouTube and Google will always receive information via the YouTube component that the data subject has visited our website if the data subject is logged in to YouTube at the same time as accessing our website; this takes place regardless of whether the data subject clicks on a YouTube video or not. If the data subject does not want this information to be transmitted to YouTube and Google, he or she can prevent the transfer by logging out of his or her YouTube account before accessing our website.
The privacy policy published by YouTube, which can be accessed at https://www.google.de/intl/de/policies/privacy/, provides information about the collection, processing and use of personal data by YouTube and Google.
17. Privacy Policy on the Use and Use of Vimeo Plugins
We use the provider Vimeo for the integration of videos. Vimeo is operated by Vimeo, LLC with its principal place of business at 555 West 18th Street, New York, New York 10011.
On some of our websites, we use plugins from the provider Vimeo. If you call up the websites of our website provided with such a plugin – for example, our media library – a connection to the Vimeo servers is established and the plugin is displayed. This transmits to the Vimeo server which of our websites you have visited. If you are logged in as a Vimeo member, Vimeo assigns this information to your personal user account. When using the plugin, e.g. clicking on the start button of a video, this information is also assigned to your user account. You can prevent this assignment by logging out of your Vimeo user account before using our website and deleting the corresponding cookies from Vimeo.
Further information on data processing and information on data protection by Vimeo can be found under https://vimeo.com/privacy.
18. Legal basis for processing
Art. 6 I lit. a GDPR serves our company as the legal basis for processing operations in which we obtain consent for a specific processing purpose. If the processing of personal data is necessary for the performance of a contract to which the data subject is a party, as is the case, for example, in the case of processing operations that are necessary for the supply of goods or the provision of any other service or consideration, the processing is based on Art. 6 I lit. b GDPR. The same applies to such processing operations that are necessary to carry out pre-contractual measures, such as in cases of enquiries about our products or services. If our company is subject to a legal obligation that requires the processing of personal data, such as for the fulfilment of tax obligations, the processing is based on Art. 6 I lit. c GDPR. In rare cases, the processing of personal data may become necessary to protect the vital interests of the data subject or of another natural person. This would be the case, for example, if a visitor were injured in our company and his name, age, health insurance data or other vital information would have to be passed on to a doctor, a hospital or other third parties. In this case, the processing would be based on Art. 6 I lit. d GDPR. Ultimately, processing operations could be based on Art. 6 I lit. f GDPR. Processing operations that are not covered by any of the aforementioned legal bases are based on this legal basis if the processing is necessary to safeguard a legitimate interest of our company or of a third party, provided that the interests, fundamental rights and freedoms of the data subject do not prevail. We are permitted to carry out such processing operations in particular because they have been specifically mentioned by the European legislator. In this respect, it took the view that a legitimate interest could be assumed if the data subject is a customer of the controller (recital 47 sentence 2 GDPR). For the purpose of data processing of employment relationships, Section 26 of the Federal Data Protection Act applies.
19. Legitimate interests in the processing pursued by the Controller or a third party
If the processing of personal data is based on Article 6 I lit. f GDPR, the legitimate interest is the conduct of our business activities for the benefit of the well-being of all our employees and our shareholders.
20. Duration for which the personal data will be stored
The criterion for the duration of the storage of personal data is the respective statutory retention period. After the expiry of the period, the corresponding data will be routinely deleted, provided that they are no longer required for the performance of the contract or the initiation of a contract.
21. Legal or contractual requirements for the provision of personal data; Necessity for the conclusion of the contract; Obligation of the data subject to provide the personal data; possible consequences of not providing
We would like to inform you that the provision of personal data is partly required by law (e.g. tax regulations) or can also result from contractual provisions (e.g. information on the contractual partner). In some cases, it may be necessary for a data subject to provide us with personal data that must subsequently be processed by us. For example, the data subject is obliged to provide us with personal data if our company enters into a contract with him/her. Failure to provide the personal data would mean that the contract with the person concerned could not be concluded. Before providing personal data by the data subject, the data subject must contact one of our employees. Our employee will inform the data subject on a case-by-case basis whether the provision of personal data is required by law or contract or is necessary for the conclusion of the contract, whether there is an obligation to provide the personal data and what the consequences of not providing the personal data would be.
22. Existence of automated decision-making
As a responsible company, we do not use automatic decision-making or profiling.
23. Information, deletion, blocking:
At any time, you have the right to free information about your stored personal data, its origin and recipients and the purpose of the data processing, as well as the right to rectification, blocking or deletion of this data. For this and other questions on the subject of personal data, you can contact us at any time at the address given in the imprint.
24. Server log files:
The provider of the pages automatically collects and stores information in so-called server log files, which your browser automatically transmits to us. These are:
Browser type/ browser version
operating system used
Referrer URL
Hostname of the accessing computer
Time of the server request
This data cannot be assigned to specific persons. This data is not merged with other data sources. We reserve the right to check this data retrospectively if we become aware of concrete indications of illegal use.
25. Contact form:
If you send us enquiries via the contact form, your details from the enquiry form, including the contact details you provide there, will be stored by us for the purpose of processing the enquiry and in the event of follow-up questions. We do not pass on this data without your consent.
26. Objection to advertising e-mails:
The use of contact details published in the context of the imprint obligation for the sending of unsolicited advertising and information material is hereby contradicted. The operators of the pages expressly reserve the right to take legal action in the event of the unsolicited sending of advertising information, for example by spam e-mails.
27. Userlike Live Chat:
This website uses Userlike, a live chat software from the company Userlike UG (haftungsbeschränkt), Deisterweg 7, 51109 Cologne, Germany. Userlike uses “cookies”, which are text files that are stored on your computer and that enable a personal conversation with you in the form of a real-time chat on the website. The Userlike cookie is set by the live chat plugin to enable the live chat to keep the chat open while browsing and assigned to the same operator. The information about your use and related data of the live chat is collected, stored and processed on Userlike servers in Germany. For more information, please refer to the privacy policy of Userlike UG (haftungsbeschränkt): https://www.userlike.com/de/terms#privacy-policy
28. Online appointment scheduling with Calendly:
You have the option of registering for an appointment on our website. We use the online calendar “Calendly” to request and select an appointment. “Calendly” is a service offered by Calendly, LLC, 3423 Piedmont Road NE, Atlanta, GA 30305-1754, United States.
When you press the online appointment link, you will automatically be connected to our appointment scheduling page at Calendly. After choosing your appointment, confirming and entering your contact details and requests, you will receive an email from Calendly confirming your appointment. For more information about Calendly and Calendly’s privacy, please visit: https://calendly.com/pages/privacy
Your information from the Calendly form, including the data you provide there, will be stored by us and Calendly for the purpose of processing the request and in the event of follow-up questions. This data will remain with us and Calendly until you ask us to delete it, revoke your consent to the storage or the purpose for which the data is stored no longer applies (e.g. deadline). Mandatory statutory provisions – in particular retention periods – remain unaffected.
The legal basis for data processing is Art. 6 (1) (f) GDPR. The website operator has a legitimate interest in making appointments with interested parties and customers as uncomplicated as possible. If consent has been requested, Art. 6 (1) (a) GDPR is the legal basis for data processing; consent can be revoked at any time.
29. Hotjar:
We use Hotjar to better understand the needs of our users and to optimize the offer on this website. With the help of Hotjar’s technology, we get a better understanding of our users’ experiences (e.g. how much time users spend on which pages, which links they click, what they like and dislike, etc.) and this helps us to align our offer with our users’ feedback. Hotjar works with cookies and other technologies to collect information about the behavior of our users and about their devices (in particular, IP address of the device (collected and stored only in anonymized form), screen size, device type (unique device identifiers), information about the browser used, location (country only), preferred language). Hotjar stores this information in a pseudonymized user profile. The information will not be used by Hotjar or us to identify individual users or merged with other data about individual users, your data will be deleted after 1 year at the latest. The legal basis is Art. 6 para. 1 sentence 1 lit. a GDPR. For more information, please see Hotjar’s privacy policy: https://www.hotjar.com/legal/policies/privacy
On the basis of our legitimate interests (i.e. interest in the analysis, optimisation and economic operation of our online offer within the meaning of Art. 6 para. 1 lit. f. GDPR), we use Hub Spot, a platform for inbound marketing and sales. Hubspot uses cookies. The information generated by the cookie about the use of the online offer by the users is usually transmitted to a Hubspot server in the USA and stored there.
30. HubSpot:
On the basis of our legitimate interests (i.e. interest in the analysis, optimisation and economic operation of our online offer within the meaning of Art. 6 para. 1 lit. f. GDPR), we use HubSpot, a platform for inbound marketing and sales. Hubspot uses cookies. The information generated by the cookie about the use of the online offer by the users is usually transmitted to a HubSpot server in the USA and stored there.
HubSpot will use this information on our behalf to evaluate the use of our online offer by the users, to compile reports on the activities within this online offer and to provide us with other services related to the use of this online offer and the use of the internet. Pseudonymous user profiles of the users can be created from the processed data. We only use HubSpot with IP anonymization enabled. This means that the IP address of the users is shortened by HubSpot within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a HubSpot server in the USA and shortened there. The IP address transmitted by the user’s browser will not be merged with any other data held by Hubspot. Users can prevent the storage of cookies by setting their browser software accordingly. You can find more information about Hubspot’s use of data, settings and objection options on Hubspot’s websites: https://legal.hubspot.com/privacy-policy