Social Media

Social Media

Creative Video Content
for Social Media

Social Media likes Storytelling,
Storytelling loves Video

Social media has a lot to offer – even for B2B companies. Among other things, a variety of possibilities to quickly convey stories and valuable messages to the relevant target group and to tell them from a new perspective. Let’s take advantage of these opportunities.

SOCIAL MEDIA LIKES STORYTELLING, BUT LOVES VIDEO STORYTELLING

Social media has a lot to offer – even for B2B companies. Among other things, a variety of possibilities to quickly convey stories and valuable messages to the relevant target group and to tell them from a new perspective. Let’s take advantage of these opportunities.

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Munich Sports Youth – Football without diversity?

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Pinck – Dancing Towers

Our projects

TikTok and Instagram for Siemens

Siemens is one of the largest trainers in Germany. Al Dente is the lead agency for the training channels on TikTok and Instagram.

With entertaining reels and quick reactions to trends, we inspire young people to take up an apprenticeship at Siemens. We rejuvenated the Instagram channel and increased engagement organically by 50%. In 2025, we successfully launched the TikTok channel. In workshops, we show trainees and students how to produce videos themselves. Al Dente takes care of the planning and editing.

This is how employer branding works on social media.

13.000

Followers

2.000

organic engagements monthly

''Don't apply!'' for SAP Family

SAP FamilyTalents is a joint recruiting initiative of SAP and partners such as PRISMA, ALL FOR ONE, INNOVABEE, NAGARRO, and many more.

Our task: A bold recruiting campaign for Instagram and LinkedIn.

Our solution: “Don’t apply!” – an attention-grabbing idea that plays with the allure of the forbidden. We produced videos and photos in German and English – also with SAP employees in front of the camera. Result: Significantly more applications on all channels. The campaign combined humour, smart storytelling and versatile formats – from 5 to 90 seconds, portrait and landscape format.

Crowning glory: Winner of the German Award for Online Communication in the Recruiting category.

233.491

Reach

8.054

Video views and clicks on: Google Ads, Meta and Xing

76

Arranged interviews

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233.491

Reach

8.054

Video views and clicks on: Google Ads, Meta and Xing

76

Arranged interviews

#parentsonboard for BBW

A child as a pimp?

Our campaigns for the Bildungswerk der Bayerischen Wirtschaft! prove that social media can be creative and courageous even with state sponsors. With surprising reels, we entertain and inform on Instagram about children’s career choices. With success: Our two campaigns for #parentsonboard are the most successful on the channel.

409.900

Views

287

Likes

76

Arranged interviews

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409.900

Views

287

Likes

76

Arranged interviews

Munich Sports Youth

Social media for a strong democracy!

With a campaign for diversity in club sports, we are sending a strong signal with the Munich Sports Youth: For diversity in sport and against exclusion and racism.

Three action-packed social spots show the colourful club life and inspire everyone to stand up for more diversity. With success: The campaign achieves thousands of views on Instagram and many positive reactions.

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7.072

Views

168

Likes

76

Arranged interviews

Glame for SILGAN Closures

GLAME – Glass + metal = sustainable consumption.
For Silgan Closures, we developed the GLAME brand and a digital campaign that stands for exactly that. From the conception to the landing page to the use of social media channels: We produced a wide range of content – videos, photo stories, blog articles, quizzes – supplemented by influencer marketing. The goal: more awareness of sustainable packaging made of glass and metal. The result: visible impact.

1.4 million

User

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1.4 million

User

La Famiglia for L'Osteria

L’Osteria, the Europe-wide restaurant chain, lives “La Famiglia” – because gastronomy is people’s business.

The image film and trailer focus on exactly that: the people and the feeling of cohesion. In addition: short social clips full of amore, pizza and pasta – with singer Armando Quattrone and his charming flirting tips.

640.000

Views

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640.000

Views

Ruben-Al Dente Entertainment Filmagentur

Is your project ready for
Al Dente?

+ 49 89 1897 0771 beratung@aldente.biz

Is your project ready for Al Dente?

+ 49 89 1897 0771 beratung@aldente.biz

Is your project ready for Al Dente?

+ 49 89 1897 0771
beratung@aldente.biz

SocialMedia_300x300_Icons_DaumenHoch

We think in stories

Our ancestors did it around the campfire and we do it today: We tell each other stories. Because that’s how you package information and messages that are also memorable.

And when it comes to translating your message into ideas, concepts or campaigns for social media, we are the right person to contact.

Moving image moves

Videos and social media simply belong together. Be it on LinkedIn, Facebook, YouTube, Instagram or TikTok.

Videos have the greatest potential when it comes to being seen, liked and shared on social media. Moving images move. Then, today and tomorrow.

SocialMedia_300x300_Icons_ZweiHerzen
SocMedia_Verbreitung

Just a click away...

If you have a good story, you should tell it. Social media makes it easier than ever to distribute content.

We are happy to support you with distribution strategies and also with the distribution itself.

SocialMedia_300x300_Icons_DaumenHoch

We think in stories

Our ancestors did it around the campfire and we do it today: We tell each other stories. Because that’s how you package information and messages that are also memorable.

And when it comes to translating your message into ideas, concepts or campaigns for social media, we are the right person to contact.

Moving image moves

Videos and social media simply belong together. Be it on LinkedIn, Facebook, YouTube, Instagram or TikTok.

Videos have the greatest potential when it comes to being seen, liked and shared on social media. Moving images move. Then, today and tomorrow.

SocialMedia_300x300_Icons_ZweiHerzen

Just a click away...

If you have a good story, you should tell it. Social media makes it easier than ever to distribute content.

We are happy to support you with distribution strategies and also with the distribution itself.

SocMedia_Verbreitung

Ready for a great film project?

+ 49 89 1897 0771 beratung@aldente.biz

Al Dente Entertainment Filmagentur

Ready for a great film project?

+ 49 89 1897 0771 beratung@aldente.biz

Ready for a great film project?

+ 49 89 1897 0771
beratung@aldente.biz

Our portfolio

Strategy & Concept

We take a strategic and creative approach at the same time. Because it’s the mix that makes the difference. First, we analyze the initial situation and the objective, look at the target group and the possible touchpoints, and look at the communication measures to date. Then it’s time to collect ideas. With so much preparatory work, the content strategy and concept ultimately write themselves 😉

Soc Media Grafik diagram Icon
SocialMedia_300x300_Icons_Glühbirne

Implementation

Be it a single project or an entire campaign. We take care of the implementation. We write, shoot and animate. Adapted to the respective channels (different lengths and formats). We write posts, blogs and even the content of entire landing pages. In a nutshell: We’ll do it.

Distribution

In addition to content strategy, planning and implementation, we also offer the distribution of content as a service. If desired, we not only take care of posting and uploading, but also create digital advertisements with the content.

SocialMedia_300x300_Icons_Pusteblume
Soc Media Strategie Grafik

Monitoring & Reporting

Be it during implementation, distribution or campaign reporting. We always keep you up to date and are available as an advisory partner.

Our portfolio

Strategy & Concept

We take a strategic and creative approach at the same time. Because it’s the mix that makes the difference. First, we analyze the initial situation and the objective, look at the target group and the possible touchpoints, and look at the communication measures to date. Then it’s time to collect ideas. With so much preparatory work, the content strategy and concept ultimately write themselves 😉

Soc Media Grafik diagram Icon
SocialMedia_300x300_Icons_Glühbirne

Implementation

Be it a single project or an entire campaign. We take care of the implementation. We write, shoot and animate. Adapted to the respective channels (different lengths and formats). We write posts, blogs and even the content of entire landing pages. In a nutshell: We’ll do it.

Distribution

In addition to content strategy, planning and implementation, we also offer the distribution of content as a service. If desired, we not only take care of posting and uploading, but also create digital advertisements with the content.

SocialMedia_300x300_Icons_Pusteblume

Monitoring & Reporting

Be it during implementation, distribution or campaign reporting. We always keep you up to date and are available as an advisory partner.

Soc Media Strategie Grafik
Ruben-Al Dente Entertainment Filmagentur

Do you want real emotions in your recruiting film?

+ 49 89 1897 0771 beratung@aldente.biz

Is your project ready for Al Dente?

+ 49 89 1897 0771 beratung@aldente.biz

Is your project ready for Al Dente?

+ 49 89 1897 0771
beratung@aldente.biz

Questions and answers about your social media content

What does a social media project involve?

It depends entirely on your wishes. The important thing is that our focus is on the story, i.e. on the message that is to be conveyed, and on videos. Would you like a few stand-alone videos that support your online presence? Of course! Do you want social video clips (feed videos, bumper ads, etc.) for a campaign and additional content that underlines the core message (photos, blog articles, social media posts, content for landing pages)? You can have it! Would you like us to take over the distribution or manage it for you with your social media agency? Certainly!

How much does a social media project cost?

The cost of your project depends heavily on your individual requirements. There is no such thing as “one size fits all” with us. Our projects are as diverse as our customers. Basically, we offer you different variants from which you can choose the right one for your planned budget. If in doubt, you can also tell us about Al Dente projects that you particularly like. As a rule, we can at least give you an approximate budget.

What services are offered?

Our portfolio is quite broad. We offer you basic analyses, i.e. we analyse your current communication presence and that of your competitors, we deal with your target group and the channels in question. After strategic questions, it’s time to work on the concept for the project and the story. We then produce the content. And support – if desired – with the distribution (as an ad or regular posting). During distribution, we take care of the monitoring and deliver the final report.

What does the process look like until my finished social media project?

We develop our projects in close cooperation with our customers. This means that we let you participate in every step of the process and reach your goal together step by step according to your ideas. Basically, the process starts with us finding the perfect content solution together with you. After analysis, concept creation and your decision for a concept, editorial preparation begins and planning begins. Then it’s time for implementation. And then only one thing is missing: spread, share, like and share again.

Which formats are the right ones?

Here it depends mainly on the chosen platform. Each touchpoint has its specifics and several formats are also possible within one platform. You are not sure which touchpoint is suitable for conveying your message to the target group? We will be happy to advise you on this! Want to know which format works best within the platform? We can help here too. Just don’t be shy. Write to us or call us. It’s like the question about the first date. Just not so complicated…

In German, in English or in many languages?

For international companies, it is often a good idea to create a social media project in several language versions. Subtitles can be added to the clips, or, the more elaborate version, the clips can be re-dubbed with speakers in the respective national language. Whether and how many different language versions are necessary and in what form depends heavily on your target group. In general, there is no limit to this. A language? No problem. Five languages? No problem either. For some customers, we have produced up to fifteen different language versions.

Is there a specific contact person I can contact?

During the entire process, from the idea to the finished image film and beyond, a contact person is available to you. If you have any questions about our social media projects, you can reach us at any time by phone or email at info@aldente.biz.

Why is Al Dente Entertainment the right agency for my social media project?

We don’t work for you, we work with you. For us, the focus is on people – this is also shown by our projects. Perhaps the most important point: We want to understand your company. Your offer, your mission statement, your story, your core message. This is time-consuming, but it is always worth it. For both sides.

Questions and answers about your image film

What does a social media project involve?

It depends entirely on your wishes. The important thing is that our focus is on the story, i.e. on the message that is to be conveyed, and on videos. Would you like a few stand-alone videos that support your online presence? Of course! Do you want social video clips (feed videos, bumper ads, etc.) for a campaign and additional content that underlines the core message (photos, blog articles, social media posts, content for landing pages)? You can have it! Would you like us to take over the distribution or manage it for you with your social media agency? Certainly!

How much does a social media project cost?

The cost of your project depends heavily on your individual requirements. There is no such thing as “one size fits all” with us. Our projects are as diverse as our customers. Basically, we offer you different variants from which you can choose the right one for your planned budget. If in doubt, you can also tell us about Al Dente projects that you particularly like. As a rule, we can at least give you an approximate budget.

What services are offered?

Our portfolio is quite broad. We offer you basic analyses, i.e. we analyse your current communication presence and that of your competitors, we deal with your target group and the channels in question. After strategic questions, it’s time to work on the concept for the project and the story. We then produce the content. And support – if desired – with the distribution (as an ad or regular posting). During distribution, we take care of the monitoring and deliver the final report.

What does the process look like until my finished social media project?

We develop our projects in close cooperation with our customers. This means that we let you participate in every step of the process and reach your goal together step by step according to your ideas. Basically, the process starts with us finding the perfect content solution together with you. After analysis, concept creation and your decision for a concept, editorial preparation begins and planning begins. Then it’s time for implementation. And then only one thing is missing: spread, share, like and share again.

Which formats are the right ones?

Here it depends mainly on the chosen platform. Each touchpoint has its specifics and several formats are also possible within one platform. You are not sure which touchpoint is suitable for conveying your message to the target group? We will be happy to advise you on this! Want to know which format works best within the platform? We can help here too. Just don’t be shy. Write to us or call us. It’s like the question about the first date. Just not so complicated…

In German, in English or in many languages?

For international companies, it is often a good idea to create a social media project in several language versions. Subtitles can be added to the clips, or, the more elaborate version, the clips can be re-dubbed with speakers in the respective national language. Whether and how many different language versions are necessary and in what form depends heavily on your target group. In general, there is no limit to this. A language? No problem. Five languages? No problem either. For some customers, we have produced up to fifteen different language versions.

Is there a specific contact person I can contact?

During the entire process, from the idea to the finished image film and beyond, a contact person is available to you. If you have any questions about our social media projects, you can reach us at any time by phone or email at info@aldente.biz.

Why is Al Dente Entertainment the right agency for my social media project?

We don’t work for you, we work with you. For us, the focus is on people – this is also shown by our projects. Perhaps the most important point: We want to understand your company. Your offer, your mission statement, your story, your core message. This is time-consuming, but it is always worth it. For both sides.

Still not finding the right solution?

We also do ...

Still not finding the right solution?

We also do ...

Employer Branding

Convincing employer branding works both internally and externally. Strong recruiting videos will make you your favorite company! Employees who identify with their company are communication gold. This can be done with humor or authenticity, but always with emotions and storytelling.

Learn more

Image films

Brands and companies need more moving images today than ever before. But whether it's for internal or external communication, be exciting! Be humorous! Be relevant! Be authentic! People want storytelling and not boring business phrases.

Learn more
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