TASK:

LIEBHERR. A giant in the field of construction machinery wants to represent its employer brand using videos and target group clips. The claim “One Passion. Many Opportunities.” is used to give insights into the company’s culture and to attract new candidates.

CONCEPT:

Specific target group clips tell the personal story of employees in different fields and positions while a comprehensive image film represents LIEBHERR as employer.

IMPLEMENTATION:

We shooted for more than 20 days, Europe wide with nine testimonials. The clips have been translated into six languages.

LINKS:

Liebherr

Career

Bauma