TASK:

Probably every German has already had a Griesson – de Beukelaer product in their hands. And even in the mouth. The pastry manufacturer of the Prinzenrolle and numerous other pastries wants to present itself in a modern corporate film. The challenge: From traditional craftsmanship to state-of-the-art innovation, there is a lot of content to tell. And in the end, of course, the film has to achieve one thing above all; Whet your appetite. On biscuits and on the company Griesson – de Beukelaer.

CONCEPT:

After intensive research on the company, a value was worked out that can be found in all communication topics. From the tradition of the family business to the focus on sustainability and the use of local raw materials. It’s always about trust. A value that Griesson – de Beukelaer has its own view of, because they even know the taste of trust.

A film that lets the company and the employees themselves have their say and makes it clear in delicious images: “This is how trust tastes.”

IMPLEMENTATION:

In order to cover the wide variety of pastries, filming was carried out at the three locations throughout Germany. Bright eyes, radiant shots: In order to capture the freshly baked products in delicious and sharp images, the entire film was produced in HDR (High Dynamic Range). This means significantly more brilliant colors than a normal video when watching the film on a modern screen. And with a 5k resolution, which is higher than most of today’s displays, the film can still play in the upper technical league years from now.

Numerous edited versions in German and English were created from the material:

– Corporate film for pretensions and trade fairs
– Corporate film without interviews for website
– Short version for social networks
– Recruiting film with interviews

LINKS:

YouTube