TASK:

JUNG is a premium manufacturer of modern building technology. From simple light switches to complex building controls, the company still lives the founder’s attitude today: “Progress as tradition”.
The resulting quality, wealth of experience and modern solutions of the family business were to be communicated in a high-quality film. A film that appeals to design-oriented architects and builders as well as quality-conscious craftsmen and planners.

CONCEPT:

The film is based on the principle of “progress as tradition”, which perfectly sums up JUNG’s core competence. On the one hand, the traditional, the artisanal and on the other hand, the progressive, innovative side. The film looks back as well as forward at the same time.

Accompanied by a voice-over, he explores the tradition of the company with pictures from history, handicraft and craftsmanship. At the same time, modern production lines and networked products in the smart home show progress, innovation and the way into the future.

IMPLEMENTATION:

For the film, employees, the products and their production were filmed at two locations. In addition, various smart home and lighting scenarios were recorded in a reference building with built-in JUNG products.

From the high-quality recordings, a trade fair version was also cut, which works without a speaker only through music, sound and images.

– Main film, 2.5 minutes

– Mass version, 30s without speaker

SUCCESS:

The film was considered a finalist at the international New York Festivals TV&Film Award.

LINKS:

YouTube