TASK:

Dräxlmaier has been an exclusive automotive supplier for premium vehicles and has always remained a down-to-earth family business. The mixture of character, aesthetics and family was also to be communicated in the new corporate film.

CONCEPT:

A film that looks at the corporate claim “We create character” from two perspectives. On the one hand, the characterful, aesthetic products, and on the other hand, the characters they produce: the people at Dräxlmaier.

In order to do justice to the brand’s premium claim, we have staged the automotive components in such a dark and striking way that is otherwise only known from the end product, the cars. Suddenly, leather surfaces, microchips and the complete battery of an electric car become aesthetic main characters.

IMPLEMENTATION:

Filming took place at two German locations and with remote teams material from other countries was generated. In addition, the products were staged in the studio to a high standard.