TASK:

Google Cloud is almost self-explanatory. Google’s cloud-based service that helps businesses survive digital transformation and be ready for the future in a variety of ways. Nevertheless, Google Cloud is much more than digital technology or consulting. Behind this are special people who give the company a face. Our task is to make Google Cloud more human and approachable through moving images.

CONCEPT:

We show portraits of a total of nine employees – the “Faces of Google Cloud.” They represent the diversity of the company and each deal with a specific focus topic in short individual clips. Employer branding clips with high authenticity and, very importantly, distinctiveness!

IMPLEMENTATION:

Each testimonial got its own set up. This is also quite possible with Google, if you have ever seen the interior design. A lot of different rooms and corners. We took advantage of that. The conversations were intensively prepared editorially, but were free and not scripted. To do this, we recorded the conversations with 3-4 cameras from very different angles. The filming locations were Munich and Berlin.

– A teaser in short and long version (30/90 sec.)
– Nine individual clips (90 sec.)

APPLICATION:

The clips were used for the first time at the Hannover Messe booth with several screens. In addition, of course, on various channels and the specially set up landing page.

Click here for the landing page

Go to: LinkedIn

Example clips Google Cloud:

(1) Faces of Google Cloud, Germany – Mini Portrait – Sukhmani Nagi

(2) Faces of Google Cloud, Germany – Mini Portrait – Mohamed Al Kadari