Customer: KfH
Project type: Video Content Marketing
Year: 2020
KfH
Patient Portraits
TASK:
The Board of Trustees for Dialysis and Kidney Transplantation celebrates its 50th anniversary in 2019. A communication and brand strategy was therefore developed for the entire year, which is intended to create a continuous background noise in the target groups. Four portraits and an image film were commissioned for this purpose. The patient at the center of action plays a central role as a message.
CONCEPT:
All individual portraits have one thing in common. They show how different people live with the same disease. We have portrayed four patients requiring dialysis with the aim of telling their personal stories. A comprehensive image film shows how the employees of the KfH accompany and support these people every day and why their daily work is so important.
IMPLEMENTATION:
In the end, the testimonials are all in different situations and circumstances. We filmed both at KfH locations and in the personal environment of the patients in Munich, Berlin, Cologne and Wiesbaden.
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