What does video content marketing mean?
Content marketing and especially video content marketing is only just arriving in German-speaking B2B and B2C. Dabei ist es so ein wichtiger Bestandteil des guten Marketings. Das Problem mit Content Marketing ist, dass es zunächst sehr abstrakt klingt und viele damit erstmal nicht viel anfangen können.
Even for industry insiders, the term content marketing is not 100% clearly defined. Is it about attention? Is it about relevance? About storytelling? Digital distribution? Our answer: It’s about all these points at the same time.
Why video content marketing?
Modern and strategic communication tells real stories. And this on all available platforms, tailored to the target group. Be it on Youtube, on Facebook or on your website, you can measure and control the success of the video and the reach with the latest technologies.
Very important: The audience watches the video because they enjoy the entertainment and get personal added value from it. Because it wants to see history.
Especially for B2B companies, this is a completely new and not yet particularly familiar way of approaching customers. It is precisely in the interest of these companies to address partners and potentials regularly and at all stages of the customer journey through skillful communication. Applicants, employees and customers must be offered attractive content – consistently and of high quality.
To do this, it is advisable to think about extending the value chain of your film production from the very beginning. For example, in the form of additional individual clips or theme films. Depending on what your goals and wishes are, there is a wide range of possibilities.
Content marketing - and what does it involve?
Storytelling
A good story sticks. It is told exactly right and thus strengthens your communication in the long term. The principle of good stories is based on very classic, dramaturgical elements. This can be a hero (e.g. represented by testimonials), various challenges (in the film the problem and its solution) or the emotions that are to be evoked in the viewer (e.g. amazement, joy or consternation). You can find a film example here.
Digitisation
Successful storytelling has clear effects – especially on digital platforms. Good stories inspire people and are sent or shared by them. This is how you will be searched for and found. From push to pull. A well thought-out and suitable strategy in the distribution of video content is the basis for good video content marketing. Our recommendation: our project for Dachser IT.
Corporate Entertainment
A well-told story must entertain the viewer – boring is absolutely taboo. It targets the heart and mind and triggers real feelings. Pure facts and figures? Absolutely not. Show that people mean something to you. With entertainment and emotion, you convey to your target group that you understand and want to reach them. Corporate entertainment means that you can do more than just present facts. We have created several films for L’Osteria : here is one of them.
Nothing works without (video) storytelling!
Nothing is more valuable than a good story. You know it, we know it, everyone knows it:
5 No-Gos in the Production of Corporate Films!
Corporate films or corporate videos are the premier class when it comes to moving image solutions for