VIDEO CONTENT MARKETING
ENTERTAINING, INFORMATIVE, TOUCHING STORIES
Gaining more attention with Video Content Marketing by creating value for your clients
CONTENT THAT IMPRESSES
We want to help you make the most out of every minute of footage shot. This is why we offer not only one, but multiple tailor-made film solutions on the basis of the custom-shot raw material pool that perfectly fits into your communications strategy. We help you capture different target audiences through adapting to different channels. Modern corporate communication lives from utilising a plethora of formats and stories. Whether virals, an explanatory video or serial clips: We enrich your content strategy with moving pictures.
OUR VIDEO CONTENT
OUR FILM SOLUTIONS
Anyone can view your website. But moving-images offer completely different insights into your company than pure text. For applicants or customers, this means seeing who is really behind the company. They don’t just see text passages or employee photos, but can feel emotions. That makes all the difference. With your content, you offer insights into your company and show what makes it different. In a unique, creative and authentic way.
Social media are becoming increasingly essential and offer almost endless possibilities. Here you can reach your target group quickly, effectively and targeted. The individual platforms are very different. We offer our customers professional consultation on how to use video content for social media, which platforms are best suited for the respective target group and how you succeed with your target group on social media. We combine our solutions so that they fit your company perfectly.
Culture-, Fair- und Event Films
Internal Communication Campaigns
DID YOU KNOW...?
The use of videos on your website increases the chance of it being ranked on the first page of Google by 53%.
Durch Videos bleiben Nutzer länger auf Ihrer Seite. Denn bewegte Bilder wecken mehr Emotionen und machen Ihr Angebot attraktiver. Sie bieten dem Nutzer dadurch echten Mehrwert, und das am besten an möglichst vielen Punkten seiner Customer Journey. Dieses Engagement belohnt Google! Mit einer Platzierung unter den ersten Suchergebnissen. Qualitativ hochwertige Videos bereichern Ihren Content und machen sich so für Sie unmittelbar bezahlt.
THIS IS HOW THE PROCESS OF YOUR CONTENT PRODUCTION LOOKS LIKE
The final step: The raw material becomes your finished video content. Our post-production team works according to your expectations and ensures a one-of-a-kind video. In addition to editing, this also includes the incorporation of graphic elements. Colour grading, the right music or a narrator adds the last touches. And best of all: You are involved throughout the entire process – together, we create your perfect content.
QUESTIONS AND ANSWERS
ABOUT YOUR CONTENT VIDEO
What is Video Content Marketing?
Video content marketing is a sub-form of marketing and is used to convey content to a specific target audience in the form of videos. Video content marketing entertains, informs or provides other added value for the target audience.
What is Storytelling?
In order for messages to be better remembered, the method of storytelling is used in marketing communication. This is nothing more than packaging messages in a story with characters and dramatization.
How much would Video Content cost?
The cost of video content depends significantly on your individual requirements. There is no such thing as “one size fits all”. Our films are as diverse as our customers or projects. Ultimately, we want to adapt to you and design your video content to meet your expectations. We offer different variations from which you can choose the one that fits your budget. In case of doubt, you can also tell us films from Al Dente that you particularly like. We can usually give you an approximate budget range.
How is Video Content charged?
How long does it take to produce a video?
What does the process look like?
We produce video content in close cooperation with our customers. This means that we involve you in every step of the process and work with you step by step to reach your goal. The process starts with finding the perfect film solution together with you. The editorial preparation is followed by the planning of the shoot.The most visible part of the process is, of course, the filming. Afterwards, however, a lot happens in post-production. In addition to editing, for example, music, voiceovers or animations are incorporated.
In German, in English or in multiple languages?
What should Video be able to do?
The platforms on which the content is to be promoted plays a crucial role. Instagram, for example, requires a completely different approach than Facebook. It also depends on your ideas and wishes. What do you want to show and who should represent your company? What approach do you want to take? Should your video content be particularly humorous or very touching? We go through all these questions together and find the right solution for you.
Is there a specific contact person I can approach?
Why is Al Dente Entertainment the right film agency for my video content?
What is integrated corporate communication / What is integrated communication?
In the field of communications strategy, integrated corporate communications (also known as integrated communications) refers to the coordination of all internal and external communications instruments (e.g., classic advertising, digital advertising, trade shows, PR, …) of a company in terms of content and form.
This is done through the process of networked strategic communication and includes the analysis, planning, organization, implementation and control of the entire corporate communication.
The goal is to ensure that the target group is presented with a consistent and uniform image about the company.
Video content is also part of corporate communications and must be coordinated with other communications activities.
What is an integrated campaign?
You can find more questions and answers here:
LET'S DO IT!
No matter if you have questions about budget, content or concrete wishes. Just contact us! We look forward to starting a project with you and implementing your ideas.