Courage is one of the core values if you want to go different ways in your communication. Courage and humor belong together. Deutsche Berufskleider Leasing GmbH is an association of independent providers in the textile rental industry. A great customer and partner for Al Dente, because it is exactly these two components that come together: humor in conception and implementation as well as courage on the part of the customer to get involved.

The response has been extremely positive, with a significant increase in leads and applicants. YouTube’s algorithms alone let our client down. Due to nudity, the censorship barrier closed. We doubt that the film was even seen by human YouTube decision-makers.

All the greater is the joy for all those involved to have been awarded the Golden Dolphin at this year’s Cannes Corporate Media Awards in the category “Marketing B2B”. All in all, our eighth dolphin, but certainly one that we may have been even happier about than usual.

Discover what courage and humor can ⬇️ achieve for your corporate communication !