TASK:

KAHL is an office furnishing company with a mission: to change the offices and ways of thinking of companies in the long term with New Work. To do this, they were looking for a film that would work as an icebreaker and conversation starter. A film that takes away the fear of the complexity of New Work and brings fun and lightness to the topic.

CONCEPT:

New Work is not about leaving everything behind. The most important thing is the places to rethink people and technologies. This film proves that.

A hammer smashes a keyboard. A golf club turns a coffee pot into a brown shower of shards. Employees destroy an old, musty office in slow motion. They want to leave the old world of work behind. But there is an easier way: With KAHL.

IMPLEMENTATION:

With old, discarded furniture and dusty office accessories, we built an entire office as a set. Four KAHL employees were then allowed to completely dismantle it with various percussion weapons. With the help of a slow-motion camera, the destruction was captured at up to 600 frames per second. Every viewer would like to take part in these scenes directly.

LINKS:

YouTube