Customer: Siemens
Project type: Recruiting films
Year: 2020
SIEMENS
MINTfluencer 2.0
TASK:
Two years ago, Al Dente launched the MINTfluencer campaign for SIEMENS SPE, which is intended to inspire young people to take up apprenticeships and dual study programs in the STEM fields (science, technology, engineering and mathematics) at SIEMENS. Now the campaign has been continued with a new concept.
CONCEPT:
On the Siemens Training Instagram account, MINTfluencer Takeovers take place, in which one person spends a week giving insights into their training and studies at Siemens. The takeovers take place daily in the stories and posts.
IMPLEMENTATION:
In Amberg, Leipzig and Stuttgart, we filmed with dual students at Siemens sites, at university, in sports and in our free time.
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