TASK:

The agricultural machinery manufacturer GRIMME wanted a content concept that would address all current communication topics. The aim was to position GRIMME as a reliable partner for agriculture and thus reach both existing customers and new customers.

CONCEPT:

Instead of focusing on the company and the machines, the campaign is about the people who feed the world: the farmers

The World’s Best Farmers.

The mini-documentary series tells the story of the life and work of farms around the world in impressive shots. In each season, we get to know six farmers and their personal stories. We experience how they face the challenges of agriculture with their experience and passion.

IMPLEMENTATION:

In the beginning, we intensively researched the strongest stories of farmers who use GRIMME machines.

Then the film was shot with a small crew at an extremely high technical level in six countries: Poland, England, Germany, Canada, the USA and Belgium.

In order to capture the complex mixture of down-to-earthness and mechanization of agriculture in the visual language, we shot all episodes with an anamorphic lens.

SUCCESS:

The season trailer has already reached over a million views on Instagram. The films are not only extremely well received by existing and new customers. The storytelling clearly stands out from the usual communication in the agricultural sector and everyone feels and reflects GRIMME’s appreciation for the farmers.

Awards:
German Award for Online Communication „The World’s Best Farmers – GRIMME Original Series“, Grimme Group. Grand Prize, Industry & Mechanical Engineering, 2023

CONTENT:

1 season trailer
6 Episodes
6 Episode Trailers

LINKS:

Website: worlds-best-farmers.com

YouTube: @theworldsbestfarmers