TASK:

Silgan Closures is an international manufacturer of closures for food and beverage containers. The company is committed to greater sustainability and a greener future. Their goal: to convince consumers to use more sustainable materials such as glass and metal. We have taken up this mission and formed the word “GLAME” from it. Our task: to develop a digital content campaign. And not only that: We were allowed to create and manage the complete social media presence as well as the landing page for the GLAME brand.

CONCEPT:

When talking about sustainability, pictures of plastic waste are often shown. We wanted to set up the campaign differently and came up with something very special for the campaign’s driving force, the “No Choice Spot”. The film is about a little boy who often has no choice. At this age, it’s simply what mum, dad or teacher say that counts. He is simply not allowed to do what is really fun. At the end of the day, however, he realizes: He often has no choice. But sometimes it does: For example, when he reaches for the glass bottle with a metal cap instead of using the plastic bottle. It can be so easy to act sustainably. It can be easy to become a GLAMER. And that’s exactly what we wanted to express with the film.

IMPLEMENTATION:

Filming took place in Munich and the surrounding area. The boy goes through a typical day and with situations that probably all of us have experienced in one way or another. In the end, however, he finally has the opportunity to make a choice: this is visibly easy for him: the natural reach for the GLAME bottle.
The content was distributed on the channels created for this purpose (YouTube, Facebook, Instagram, LinkedIn and TikTok) as well as on the landing page. Numerous other content pieces, all of which are part of the comprehensive GLAME campaign, can also be seen here.

LINKS:

Website

Facebook

YouTube

Instagram

LinkedIn

TikTok