5 steps to the perfect briefing

You want to produce one or more videos for your business or brand. There is a clear need or a clear occasion.

The need always describes a challenge or problem that needs to be solved.

The list could be extended at will, because strong communication and marketing are always looking for solutions for their target groups and their topics. With a tailor-made briefing, the film agency of your choice should now develop the right concept. So what should be in the briefing (in an ideal world)?

This is often actually a challenge, because originally someone may have shouted: “Let’s produce a film!” Describing the need helps immensely.

This event can exist, but it is not a basic requirement. Typical occasions are the relaunch of the brand and/or the website, a trade fair, an anniversary, an annual meeting, a new sales strategy, a presentation internally or externally.

When it comes to target group descriptions, the typical jack-of-all-trades are not uncommon. Employees, applicants, customers, partners, public, press, you name it. This is also legitimate for certain film projects. At the latest when it comes to recruiting or employer branding, the wheat is separated from the chaff. B2B customers also have a different background than potential trainees, demand a different narrative and a different style. In addition to the target group, you can and should think carefully…

Is it all about attention or conversion on a landing page for a campaign? Of course, every communications decision-maker would prefer to cheer on sales or recruiting directly, clearly to recoup the money invested immediately. In fact, it’s about more, namely not least about the feeling that should stick with the viewer. This decision requires courage, but it is worth it.

What is the approximate budget available and by when should the project be completed? Money and time are of course part of it. There are always and understandably uncertainties here. So it’s perfectly okay not to know what such a project costs. But you have to set a framework either way.

You don’t have to be able to answer all the questions already. Because this is exactly where we can help you. We provide an uncomplicated questionnaire for inquiries that already answers the most important questions.

To find out the right route, there is no way around communication.

Get in touch if you have any further questions about the perfect briefing for your film project.