TASK:

For the annual general meeting with all relevant stakeholders, Deutsche Börse Group wanted a film. An institution with a long history and an important position for the (financial) markets.
This corporate film is intended to break up one’s own “financial image” and include an element that one might not immediately expect from such a venerable institution: humor.

CONCEPT:

Humorous and entertaining image film with lots of quick pictures and heaps of little stories and gags. Nevertheless, there is a reference to numerous topics that Deutsche Börse Group stands for as an internationally active company. And in the end, it makes the meaning clear.

IMPLEMENTATION:

In order to break with the expectations of the typical visual language of the financial world as often as possible, stock material and animations as well as self-shot scenes were mixed in the film.
Various creative teams worked together at the same time; Concept, image research, animation department, the film crew and post-production. Always in close coordination with the customer. The result: many concise, pointed images and unusual animations that stick in the viewer’s head. Some of the filming motifs were even new to us: For example, a blockchain rapper, potato trading, bad “th” or the extremely fluffy rabbit of our colleague Laura.

There is a German and an English version of the film.
For this, some language-specific jokes had to be adapted with correspondingly good translations.

The film premiered at the 2021 Annual General Meeting of Deutsche Börse Group. Online, the film is used on YouTube, LinkedIn, Facebook, Instagram and the customer website.

SUCCESS:

The film garnered over 2,300 views on Instagram, 15,000 on LinkedIn, and 2,200 on YouTube. What makes us even happier: The many positive comments!

LINKS:

Web: https://deutsche-boerse.com/dbg-de/