SAP Family / Don't apply!

Customer: SAP Family

Project type: Recruiting campaign

Year: 2022

SAP Family
Don't apply!

TASK:

In the tight schedule of an agile sprint project, we were asked to develop and shoot a recruiting film that would attract new talents as SAP consultants. The ambassador of the film is not the (well-known) SAP brand, but a network of various SAP partner companies that are looking for career changers from all areas. In short, there was little time and a lot to tell.

CONCEPT:

In the fierce battle for talent in the IT industry, the film must stand out, stimulate and inspire from the very first seconds. And one thing in particular stimulates our brain: prohibitions! And that’s exactly what this recruiting film is all about. Instead of lengthily explaining why you should apply to SAP Family, he gives viewers 5 reasons why you should NOT apply.

IMPLEMENTATION:

Instead of filming with the employees at 5 different locations, we mixed and bundled employees from all locations in one place. This also made the shoot itself a team event full of fun, exchange and encounters.

CAMPAIGN:

A concept with such a strong negative statement requires courage and consistency in its implementation. The SAP Family is showing it and has launched an entire campaign around the film with the claim “Don’t apply”. With the feature film in German and English, short versions and a photo series.

SUCCESS:

With comments such as: “I did NOT manage to watch the video” and “Great campaign”, numerous reactions on LinkedIn, a significant increase in applicants, as well as almost 8k views on YouTube, the success of the SAP campaign speaks for itself!